A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how they plan to spend their hard- earned dollars on marketing.
Facials and peels can offer amazing results, but technology truly is in a world of its own. And because consumer demand is at an all-time high, cosmetic laser employment opportunities are, too. The good news is, estheticians don’t have to choose between traditional facials and cosmetic lasers; they can easily do both.
In the esthetics world, examples of Facebook organic posts include blogs, before/ after photos and videos, specials that you’re running, introductions to new treatments, and providing links to any exciting news in your industry.
What used to be a service performed solely in hospitals is now part of a beauty phenomenon! Intravenous (IV) therapy has been popping up in spas all over the country as a technique to help clients with jet lag, vitamin deficiencies, anti-aging and overall health and wellness.
Hair removal or reduction has become a very popular esthetic procedure as more and more people seek smooth, hairless bodies. As estheticians, laser technicians and electrologists, we perform these types of services on a daily basis for our clients.
Nourishing the body with superfoods isn't enough to get that healthy glow. These days, spas are adding more treatments featuring various superfoods at the star ingredient to help their clients get the most healthy, glowing, radiant skin and hair they can.
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