Nourishing the body with superfoods isn't enough to get that healthy glow. These days, spas are adding more treatments featuring various superfoods at the star ingredient to help their clients get the most healthy, glowing, radiant skin and hair they can.
Hair removal or reduction has become a very popular esthetic procedure as more and more people seek smooth, hairless bodies. As estheticians, laser technicians and electrologists, we perform these types of services on a daily basis for our clients.
Anyone who knows anything about social media knows it is a full-time job. Hours of time and dedication go into building a loyal Instagram following. Strategizing, networking, and engaging are only a few of the ways we try to create and deliver quality content
As a spa leader, it is your responsibility to run a business that impacts both customers and employees positively. Here are some tips to eliminate negativity in the workplace and lead by example.
What used to be a service performed solely in hospitals is now part of a beauty phenomenon! Intravenous (IV) therapy has been popping up in spas all over the country as a technique to help clients with jet lag, vitamin deficiencies, anti-aging and overall health and wellness.
In the esthetics world, examples of Facebook organic posts include blogs, before/ after photos and videos, specials that you’re running, introductions to new treatments, and providing links to any exciting news in your industry.
Tips, tricks and prep techniques to ensure your client’s spray tan lasts at the beach. Get ready to grab your spray gun!
Clay has been used for centuries in skin care and seems to be ever rising in popularity for both estheticians and at-home users. Marveled for its detoxifying and oil absorbing properties, clay skin care is a staple in every skin care specialist’s toolkit when treating clients with oily or acne prone skin types.
Facials and peels can offer amazing results, but technology truly is in a world of its own. And because consumer demand is at an all-time high, cosmetic laser employment opportunities are, too. The good news is, estheticians don’t have to choose between traditional facials and cosmetic lasers; they can easily do both.
A common denominator through spa businesses is failing to come up with a strategic marketing plan and a marketing budget, which leads to big mistakes that are unforeseen at first. Therefore, we advise our clients to come up with a line item breakdown of how they plan to spend their hard- earned dollars on marketing.
As skin care professionals, we recommend sun protection products to every client. But most people want to know the which, how, and why of it all. Do you have those answers?
Market growth and strategy for buying, selling and utilizing cosmeceuticals in the treatment room. Understand the growing population of aging adults requesting active ingredients…
