Marketing is about connecting your business with new customers and nurturing relationships with existing patrons.
Discover how spa owners can increase revenue despite the current global market.
Spa-goers are looking for consistency in their wellness. See how developing the right spa membership for your spa will bring both value to you and your customers.
From the initial job posting to the Performance Improvement Plan, attract A-level players to your spa with an A-level process
When flying solo, getting off the ground is the hardest part. Here are pro tips for budgeting and initial costs to expect for your first year.
Equally important as spa marketing, is training. Discover the four pillars of effective spa training, from the plan, platform, participants, and progress.
First impressions are everything, especially in the world of beauty. Here’s a checklist of everything your business website needs.
Learn to build your brand with authority and flexibility.
Learn how to choose the right professional skincare products that are effective, align with your philosophy, and are affordable to keep in stock.
Do you dread selling retail products to your clients? Ditch the icky sales pitch and learn this natural and effective approach to improving sales.
After losing her job mid-pandemic, Licensed Esthetician and certified Health Coach Taralyn Freda became inspired to open up her own Spa, Nirvana Health and Beauty.
